Is Email Marketing Still An Effective Strategy?

Do you want to be an online marketer and succeed in your business?

Is Email Marketing Still An Effective Strategy?

There are successful ways. Precious information for your success in e-marketing. Before completing the article, I recommend this book, which I also benefited from and contains valuable and valuable information for you.

Many professionals point to the premeditated death of email marketing due to the growth of social media and their consequent investment by companies.
However, those who share the opinion that email marketing is no longer effective, forget when this strategy does not work is because the content of the email does not meet the interests of the recipients.
Although it is sometimes difficult to get information about the segments, according to Ascend, 51% of marketers say that the success of this tool is often limited by the lack of relevant information about their contacts.
Another corporate failure is tireless sending of emails, 78% of its recipients claim to have canceled email subscriptions because they are receiving too many (Hubspot 2016). This way, it is important to reduce the number of emails and not always be bombarding people with 
information about companies.

There is no efficiency without a previously planned strategy. In addition to the content having to be

 relevant, it must also have some call-to-actions to motivate people to click where we want.
Email marketing has many advantages associated with it. When used properly, it can leverage sales, generate new customers and help in their retention. While social networks first need to engage people so that they can become customers.

To continue reading, click here